Five steps to make Company Value Statements work
Dr. Bettina Palazzo A friend of mine said recently to me: „I never understood why companies publish value statements. I cannot imagine that this has any effect.“ If I look at many corporate values statements I have to admit that he is right: empty...
Four Reasons why Corporate Value Statements don’t work
by Dr. Bettina Palazzo Corporate values statement only seem like fluffy, easy stuff. Beware! If not done properly they can create a lot of damage. « Excellence », « integrity » and « communication » These seem to be the most popular...